Gustavo Timo of the Adventure Travel Trade Association (ATTA) feels that “Covid-19 brings unprecedented challenges to the tourism industry and that means the Adventure Travel sector as well. However, Adventure Travel might be better equipped to recover and reboot faster simply because of the DNA of the experiences we offer – small groups, nature-based, and set in rural environments and communities. Our industry is resilient and serves a more intrepid traveler that might be willing to come back to travel before others. But no matter what, we need to adjust and adapt to the new normal.”
So what is it that the adventure travel sector can do to turn this lemon into a lemonade? The ATTA pulled a team of experts together, who, in collaboration with the ATTA global community prepared the topics below.
“They are a set of recommendations that reflect the role of Adventure Travel in promoting the health and safety of our teams, travelers, and the communities we visit.” says the ATTA team.
1. Reassess your market, consider all the options. Covid-19 has severely impacted society in many different ways. You need to check how your market has been affected and consider other opportunities. We suggest the following approach: local, regional, domestic, international short haul, international long haul.
#RaftersAreAwesome #AreYouReady #strongertogether #ATTA
DISCLAIMER: The opinions, beliefs and viewpoints expressed by the author do not necessarily reflect the opinions, beliefs, viewpoints or official policies of the IRF.