The Adventure Travel Trade Association (ATTA) is a vital leadership voice and partner for the adventure travel industry around the world. If your company is an adventure travel company, or gear supplier to the industry it is a “no-brainer” that you should become a member of ATTA.
Key Benefits of ATTA Membership
Different sectors of the adventure tourism world gain different benefits from being a member of ATTA.
- Tour Operators & Accommodations – we focus on this more below
- Tourism Boards – ATTA assists organizations throughout the world to connect with the adventure travel industry, learn what’s happening in the world of adventure travel, promote local adventure tourism, and secure ATTA assistance for special initiatives that benefit both your interests and those of the greater adventure travel community. Read more …
- Travel Advisors – ATTA membership helps educate you on what destinations have to offer, introduces you to tour operators, accommodations and activities available for your clients. Read more …
- Industry Partners – ATTA membership exposes your organization to thousands of decision makers and influencers in the adventure travel industry, links your business to the global adventure travel industry, provides you with critical resources, and provides awareness of industry trends. Read more …
- Adventure Travel & Outdoor Gear Suppliers – ATTA membership connects your brand to the $683 billion adventure travel industry through tour operators, tourism boards, media outlets, events, knowledge resources and other partnerships. Introduce your brand to thousands of decision makers and influencers in the adventure travel industry. Connect your business to the global adventure travel industry. Receive critical research resources and awareness of trade and consumer industry trends. Read more …
Continue reading What is the ATTA and why should we know more?
Immediately following the IRF 2019 Ziyuan (Pre-Worlds) World Cup, 20 competitors from Russia, Chile, Germany, Netherlands and Great Britain headed over to HongKou in Sichuan province, China. These competitors were in for a treat like no other… paddling, pomp and pandas!
Organisers left nothing to spare at this event with 31 teams competing in the IRF 11th International HongKou (Dujiangyan) Rafting Grand Prix. The area was badly hit by a major earthquake in 2008 and despite the tragedy has rebuilt and is now a famous tourist destination located within the Longxi-Hongkou National Natural Reserve, home to protected nature reserves for some of China’s biggest panda populations. And for a weekend in July, home to hundreds of rafters and supporters!
Continue reading Paddling, pomp and pandas in Hongkou, Sichuan
If your work is related to the river industry at all or even other adventure tourism activities, then we invite you to join us in Costa Rica to engage in dynamic discussions and exchange ideas with a vibrant and forward-thinking community of adventure travel professionals. Come build relationships, meet new colleagues, reconnect with old friends, access cutting-edge professional development, and join together to make the rafting industry worldwide even stronger and safer.
Where and when:
Over 250 participants from more than 25 nations will come together in this inaugural World White Water Rafting Summit to be held in iconic and tropical Costa Rica from 8 to 13 October 2019.
The very successful and historic IRF Pre-Worlds 2019 have drawn to a successful close with 31 teams from 16 nations competing on the majestic Wu Pai River in Ziyuan County in southern China.
Teams from across the globe came together to test the waters, the systems and the race officials in preparation for next year’s IRF World Rafting Championship. Some testing moments with waters too high to paddle the downriver on the first training day meant some last minute changes to the schedule but everyone remained in high spirits and reflected the true spirit of IRF competition with camaraderie and support first and foremost.
In addition to the local hospitality and customs, a welcoming lantern festival on the Zi Jiang River just outside the hotel welcomed competitors and officials before racing started.
Late July ended up being very hot but with monsoons hitting the southern coasts of China, it meant heavy rains and thunderstorms to entertain the afternoons. The rains came and went in only a few short hours but each day racing remained dry with the white water of the Wu Pai testing all teams.
Sprint, Head-to-Head and Slalom were all held on the same section with the Sprint being a long section and teams running the top half of the Sprint to start Head-to-Head and Slalom. The renewed works on the river bank gave great viewing platforms for Continue reading Wet and wild WuPai ready for the IRF World Rafting Championships 2020
Jib Ellison, adventurer, conservationist and sustainability expert, will be a keynote speaker at the inaugural IRF World White Water Rafting Summit in Costa Rica this October.
Working well in teams is one of the most useful life lessons a person can learn. Jib Ellison knows this firsthand using his more than 40 years of working in teams as a river guide and entrepreneur to effect significant results in cultural relations and environmental sustainability worldwide.
He used his knowledge of teamwork during the height of the Cold War between the USA and the Soviet Union in the 1980s to co-found Project RAFT (Russians and Americans For Teamwork), a nonprofit organisation that pioneered citizen exchange programs between the two nations built around wilderness river expeditions. Ellison knew that the teamwork naturally essential in rafting trips had the power to unite strangers, overcome differences and create lasting friendships – small actions that could lead to far-reaching changes. Continue reading Project RAFT founder and sustainability expert Jib Ellison is headed to Costa Rica
Wilderness medicine expert Abigail Polsby will be a distinguished speaker at the first International Rafting Federation (IRF) World White Water Rafting Summit in Costa Rica from October 8 to 13, 2019. Polsby is the CFO and co-founder of Sierra Rescue International in California and directs the Sierra Rescue Wilderness Medical Program. She is an Instructor Trainer for Rescue 3 International and a certified American Canoe Association (ACA) Swiftwater Rescue Instructor. She will address the critical reasons why adventure travel outfitters should go beyond basic first aid and train their guides in wilderness first aid, as well as give practical steps for handling common injuries that happen in remote areas.
“When you’re out in the wilderness, you can’t always call 911 and just wait for help to arrive. You are the help. With a little bit of training and practice, you can actually do things to help someone who is injured,” said Polsby. “It is an adventure tourism company’s responsibility to take care of their clients. Guides need to know not only how to Continue reading Wilderness Medicine to be a major topic at the IRF World White Water Rafting Summit
Leading world expert on river rescue and International Whitewater Hall of Fame member Julie Munger will be one of the esteemed international speakers at the inaugural World White Water Rafting Summit of the International Rafting Federation (IRF) from October 8 to 13, 2019 in Costa Rica. Munger, who is CEO and co-founder of Sierra Rescue International and the Western Regional Director for Rescue 3 International in the U.S., will lead a dynamic interactive workshop on the latest innovative techniques in river rescue and wilderness emergency management. She will address the importance of professionalism in guiding and why river rescue should be a part of every company’s everyday rafting practices, like any other risk management and risk assessment.
“River rescue should not just be focused on guides getting certification but should be incorporated into a rafting company’s everyday operations along with planning and prevention. Everyone needs to work together to keep the river environment safe,” said Munger.
Rafting and adventure travel professionals from across the globe will come together at the Summit to share their experience and best practices and to develop plans for Continue reading Julie Munger, world expert on river rescue to speak at the IRF World White Water Rafting Summit
We are proud to announce the International Rafting Federation have joined the United Nations Framework Convention on Climate Change’s (UNFCCC) Sports for Climate Action initiative as a signatory to the Sports for Climate Action Framework.
The Sports for Climate Action initiative calls on sporting organisations to acknowledge the contribution of the sports sector to climate change and our responsibility to strive towards climate neutrality for a safer planet.
Through collective action and bold leadership, we have the power to make this fast and drastic transformation. By signing the Framework, we have Continue reading IRF proud signatory to UNFCCC Sports for Climate Action initiative
International author, social entrepreneur and raft guide, Ken Streater, will discuss how raft guides and adventure travel outfitters can transform their community and the world to inspire trust, ensure safety, and better the environment.
How raft guides and adventure travel outfitters can transform their communities and the world will be the discussion presented by keynote speaker Ken Streater during the first World White Water Rafting Summit of the International Rafting Federation (IRF) from October 8 to 13, 2019 in Costa Rica.
Streater, who is an international speaker, author, social entrepreneur and adventure travel outfitter from the U.S., is one of many international specialists who will lead powerful, engaging and interactive workshops at the Summit to be held at the Costa Rica Convention Center and the world-renowned Pacuare River. With the purpose of building on safety foundations in the adventure travel and sports industries, the Summit is backed by the Costa Rica Tourism Board (ICT). Over 250 participants from 25 countries are expected to attend.
“I am pleased to speak to a powerful group of rafting guides and outfitters about their capacity to transform their community and the world. River guides have a unique opportunity and obligation to Continue reading Ken Streater aims to empower the rafting community at the IRF World White Water Rafting Summit
With our two major events already done and dusted teams are relaxing and enjoying some of the other events on our race calendar, plus there are quite a large number of national selections happening. And there are plenty of guide assessments happening.
Wu Pai, Class 2 – 4, Ziyuan, Guang Xi Province, China
This Sunday sees the start of the Pre-Worlds in Ziyuan, China. An incredible 31 teams from 16 countries are attending! Keep an eye out for updates on this on the IRF’s World Rafting Champs Facebook page.
In August we have National Selections in Salida, Colorado in the USA; Ottawa River in Canada; and Sapucaia in Rio de Janeiro, Brazil!
There are also the last three Euro Cup events of the year – the Downriver race on Devils Stream, Vltava in Czech Rep., then the British Open at Lee Valley White Water Centre, London, and then back to Labe, Roudnice in the Czech Rep. for the final race in the series.
Also in August is the now well known, White Water of Siberia Forum Continue reading Busy second half of the year for the IRF